Startups selling developer tools have seen the pendulum swing over the past few years.

On the one hand, developers rarely need anyone’s permission to start using their tools, which has led to teams within the same organization using completely different technology stacks.

On the other hand, an increasing number of companies are trying to limit this chaos at the organizational level.

The final trend is known as platform engineering and is embodied by platform engineering teams. Speaking to TechCrunch.

Organizations

Boldstart Ventures partner Shomik Ghosh described them as “groups within typically larger organizations that are tasked with improving the development environment for other developers in the organization.
The role of platform engineering teams includes inventing their own tools and documentation, but also making decisions about purchasing core tools that developers across their organization can use.

For development-focused startups, this presents a question: How do you market your product to platform engineering teams?

Startup

We asked three people with deep knowledge of the space about this and more: startup founder Nora Jones, CEO of Jeli; Armon Dadgar.

CEO and co-founder of NASDAQ-listed HashiCorp; and Draft.dev CEO Karl Hughes, content marketing expert for developers. Let’s dive in.

Startups selling developer tools have seen the pendulum swing in recent years.

Developers

For starters, developers rarely need anyone’s permission to start using their tools, which leads teams within the same organization to use very different technology sets.

On the other hand, more and more companies are trying to limit this chaos at the organizational level.

The latest trend is known as platform engineering and is represented by platform engineering teams. Shomik Ghosh.

A partner at Bold Enterprises, described them in an interview with TechCrunch as “groups within typically larger organizations that are tasked with improving the development environment for other developers in the organization.

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The role of platform engineering teams includes creating custom tools and documentation, as well as making purchasing decisions for key tools that developers can use in their organization.

Sources: Techcrunch | thenationview