Google announced Tuesday that it is rolling out several new ways to make it easier for users to find relevant information when searching for women’s sports.

The new updates come in time for the 2023 FIFA Women’s World Cup.

The search giant says it has expanded coverage of women’s competitions in the info boxes you see at the top of the results page to more than 380 leagues.

Additionally, Google has added over 110 leagues in women’s football, cricket, and rugby over the past year.

It has also partnered with broadcasters and rights holders to provide easy access to live streams and highlights directly from the search results page.

Our automated systems can usually tell what you’re looking for based on the wording and context of your query.

But there are other situations where our systems are unable to determine which team – men’s or women’s – or which specific person you are looking for with these more ambiguous queries.

We have and are still rolling out updates to make the features we provide for gender-ambiguous queries more inclusive, such as making it easier to switch back and forth between male and female results in sports tournaments.

Tournaments

Google says its systems take into account growing searches around tournaments and other factors to better understand what users are really searching for.

This will allow Google to display features related to women’s leagues and popular events.

In addition, Google has improved gender-specific language searches such as Spanish, German and Hindi. For example, queries like “jugadoras de béisbol” (feminine of “baseball players” in Spanish) now provide more gender-correct answers.

Google notes that while its systems are getting better at showing information about women’s sports, it acknowledges that there is an imbalance on the site in terms of how men’s and women’s sports are covered.

For example, if there is a predominance of content about men’s sports, this may mean that searches are more likely to turn up such information.

To address this, Google is working with content creators and news publishers to increase the amount of relevant, high-quality media coverage of women’s sports.

At this year’s FIFA Women’s World Cup, users will be able to watch official highlights, follow their favorite teams, receive alerts during games and browse statistics such as head-to-head records, recent form and win probability.

‘Most of the time, our automated systems can to tell what you’re looking for based on the wording and context of your query” .

Becks Wood, director of product management at Google, wrote in a blog post.

“But there are other situations where our systems, with these more ambiguous queries, are unable to determine which team – men’s or women’s – or which specific person you’re looking for.

“We have and are still rolling out updates to make the features we provide for gender-ambiguous queries more inclusive.

As making it easier to switch back and forth between men’s and women’s results in sports tournaments.

“We also now take into account the growing search around tournaments and other factors to give our systems a better understanding of what information you’re actually looking for.

On the other hand, we can discover features related to women’s leagues and trending events.

Sources: Techcrunch | Sportspromedia